Difficulties in the Development of Genre and Style Subcompetence among Frst-years of Non-philological Profiles

The article describes requirements for communication competencies of a university graduate, in particular, the genre and style sub-competence. Further listed described are difficulties which lecturer higher educational institution may encounter, while developing sub-competence first-year non-philologists. These are, first all, shortcomings layout course program, which, as rule, almost no time is planned analysis characteristics language styles development oral proficiency business scientific styles, next, consequences poor training at secondary school, finally, lack students' knowledge stylistics terminology, leads to erroneous ideas about structure stylistic system modern Russian literary an underdevelopment intuition. In addition, suggests some ways eliminating indicated difficulties.